From pre-IPO acquirers to non-traditional investors and aftermarket economics, the next opportunity for bike startups may sit outside traditional cycling. After the capital reset, the cycling industry has been asking: when will investors come back? But maybe that is the wrong question.
Kona Bicycles has appointed Charles Russell as president and chief executive officer (CEO), effective June 1, 2026. The transition reflects a long-term investment in Kona 3.0 and the brand's future. Russell succeeds co-founder Jake Heilbron, who previously served as president and CEO, as part of a planned leadership transition focused on long-term continuity and investment in the company's future.
The bicycle industry is eagerly seeking new opportunities to regain control of the supply chain after major disruptions during the pandemic. Production relocations and new component suppliers could be part of the solutions. It also opened the market to new brands and companies that are not weighed down by their history. The recent shift of the industry's attention from the once-leading trade events Eurobike and Taipei Cycle Show to China Cycle makes it clear that the global network of manufacturers, brands, assemblers, and distributors of bicycle parts is changing drastically.
The massive influx of non-compliant fatbikes in the Netherlands, combined with annoying user behaviour, prompted Dutch politicians to call for a wide range of restrictive measures. It gave the fatbikes a very bad image, prompting local distributor La Souris to find new markets abroad. Initially, investors were not eager to step in, but now La Souris has raised €6.5 mln from ING Bank to reach the company's strategy.
過去領先自行車及電動自行車產業的Eurobike在近年來已失去昔日光景，主辦單位Messe Frankfurt現接下要讓Eurobike重回正軌的挑戰。展會經理Philipp Ferger表示：「我們訪談超過50位業界專家，其中一個浮現的重要議題是Eurobike缺乏明確聚焦。我們的第一步是成立顧問委員會，這在Messe Frankfurt眾多展會中，是一個用來與產業交流意見的常設機制。」
在與Shift Cycling Culture等產業組織及多家業界領袖的密切合作下，Canyon發起制定《供應鏈行為準則》（Supply Chain Code of Conduct）。在推動過程中，同時納入人權盡職調查及環境責任等專業知識。
除庫存危機衝擊需求，及外部市場擠壓出口市占外，台灣自行車產業在一份揭露移工工作條件的調查報導後，也被迫回頭檢視自身的管理模式。如今事隔15個月，一份全新追蹤報告已出爐，特別聚焦自行車產業。報告指出，至少有10家製造商已於2025年採取「零收費」政策，但要實際落實政策，仍有很長一段路要走。
隨自行車產業持續強化供應鏈及市場需求的同步能力，取得可靠的市場情報變得更為重要。全球自行車採購指數（GBPI）正是為此而設，透過一項可預測未來產業趨勢的指標，提供採購策略見解及中期市場前景。以下為Orbea供應鏈長Pablo Trujillo接受本社專訪內容，說明該公司如何因應需求預測的挑戰。
Bosch eBike Systems is entering the fast-growing second-hand e-bike segment with a digital certification scheme, marking a notable step in the professionalisation of Europe's pre-owned market. From July 2026, German refurbishment specialist Rebike will be the first partner to certify e-bikes with Bosch's smart system and mark them with the 'Certified by Bosch' certificate.
The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?
Children's bike manufacturer Woom is expanding its top management team by appointing Björn Boos as its Chief Financial Officer (CFO). Together with CEO Bernd Hake and COO Johannes Kisslinger, he will be instrumental in driving forward the ongoing international expansion and strategic evolution of Woom.
German e-commerce giant The Platform Group (TPG) states that it has "fully met" its annual forecast, with significant growth in revenue and earnings. "The organic growth of our platforms was consistently strong, enabling us to successfully decouple from the generally weak retail industry trend," founder Dr Dominik Benner states. The group's activities in the bicycle industry include three online platforms and one brick-and-mortar store.
Testing, inspection and certification company SGS has expanded its global bicycle and e-mobility testing network with the opening of a new laboratory in Bentonville, Arkansas, on 18 May. The new lab will focus on compliance testing for bicycles, e-bikes and other micromobility products destined for North American and international markets.
As e-bike competition intensifies, bicycle brands seek more than just components. They need diverse product possibilities, faster development, and reliable service to respond to market shifts. With over 23 years of experience, more than 370 patents, a 5,000+ m² CNAS-accredited laboratory, and over 20 million systems sold worldwide, Bafang has established itself as a stable, long-term partner.
Besides the inventory crisis affecting demand and external markets nipping at export market share, the Taiwanese bicycle industry has also been forced to look inwards at its manufacturing practices following an exposé report on migrant workers' conditions. Now, 15 months later, a new follow-up report has been published, specifically focused on the bicycle industry. It details how at least 10 manufacturers have adopted no-fee policies in 2025, but there is still a long way to go in transforming policy into practice.
In the Netherlands, fatbikes have become the new scooters. Not legally: a fatbike is still not a separate vehicle category. If it meets the rules for an electrically assisted bicycle, it is an e-bike. If it does not, it may quickly become something else, such as a moped.
As the bicycle industry strives to better synchronise supply chains with market demand, access to reliable market intelligence has become increasingly important. The Global Bicycle Purchasing Index (GBPI) addresses this need by providing sourcing insights and a medium-term market outlook through an indicator that anticipates future industry trends. In a conversation with Bike Europe, Orbea Supply Chain Chief Officer Pablo Trujillo, explains how they manage the challenge of forecasting.
A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.
China appears to be losing its foothold in the United States market, as first-quarter import figures reflect the lasting impact of US President Donald Trump's global tariffs. As markets adjust to last year's volatile rebalancing, a reshaped competitive landscape is emerging, with the old order fading across much of Asia.
若你還沒注意到Avinox高功率馬達這幾年在市場上掀起的「動力競賽」，那就真的落伍了。該公司直到現在才完整說明其對功率的立場，並解釋為何堅持追求極致的峰值功率。面對業界提出的質疑，該公司也正式回應，表示部分觀點具誤導性。
